01About 02Services 03Portfolio 04Geography 05Partnership 06Contact
Niche Parfumerie — Established Eastern Europe
Niche Perfumery / European Distribution

The art of
scent, curated for
the discerning.

With fifteen years in niche perfumery, we connect rare fragrance houses with the boutiques of Central and Eastern Europe — building partnerships, not catalogues.

15+
Years
5
Markets
10-12
Boutiques
Warsaw — HEADQUARTERS Bratislava SLOVAKIA Ljubljana SLOVENIA Bucharest ROMANIA Sofia BULGARIA N — Sphere of Operation CENTRAL & EASTERN EUROPE 52°13′N · 21°00′E — ATLAS DES MAISONS
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— Manifesto
We do not champion everything.
Only what we believe in.
— 01 / About

A house built
on obsession.

We are Valeria Presler and Oksana Svyryd — founders and partners of Niche Perfumes. We come from Ukraine, where for more than fifteen years we built our world inside niche perfumery: as boutique owners, as online retailers, as students of scent.

With a team already shaped and a vision already proven, we relocated our company to Poland — to continue, from Warsaw, the creative and demanding work of building niche brands across Central and Eastern Europe.

Today we operate across Poland, Slovakia, Slovenia, Romania, and Bulgaria — forming partnerships of distribution, promotion, and retail with the houses we believe in.

We do not work with everything. Only with what we believe in.

NICHE PERFUMES a curated parfumerie EAU DE PARFUM 100 ML — 3.4 FL OZ
— Founders
Valeria Presler — CEO and Founder of Niche Perfumes
Valeria Presler
CEO & Founder

Fifteen years inside niche perfumery — as a boutique owner, an online retailer, and a relentless student of scent.

Oksana Svyryd — Co-Founder of Niche Perfumes
Oksana Svyryd
Co-Founder

Partner and co-architect of Niche Perfumes — bringing operational rigor and curatorial taste honed across more than a decade in the market.

"

Perfume is the most intense form of memory.
We work with the houses that understand this.

Niche Perfumes Editorial
— 02 / Services

What we offer.

Brand
Positioning
Strategic positioning of niche fragrance houses for the Central and Eastern European market — defining the audience, the voice, and the place each brand will occupy on the shelves we curate.
Brand Development
& Distribution
Building presence for niche brands in our region — from introduction to consistent supply, through a network of partner boutiques and independent retailers.
PR &
Marketing
Editorial PR, launch campaigns, and ongoing marketing activity — designed for the niche perfumery audience, never mass-market, always brand-appropriate.
Independent
Points of Sale
A growing network of ten to twelve independent partner boutiques across Poland, Slovakia, Slovenia, Romania and Bulgaria — selected for their clientele and their curatorial standards.
Store
Support
Dedicated account management, olfactive training, and merchandising support for the boutiques in our network — so every brand is presented with the care it was created with.
Ambitious
Turnovers
Honest, ambitious sales targets and committed execution. We set achievable turnover goals for our brand partners and work systematically to meet them.
— 03 / Portfolio

Brand partners.

A small, deliberate selection of houses we work with and pursue — each chosen for its olfactive identity and its commitment to craft.

Kajal
Dubai
Spirit of Kings
London
The Gate
Paris
The Fragrance
— niche maison
Viage
— niche maison
Kinetic
— niche maison
Astrophil & Stella
Milan
— 04 / Geography

Where we operate.

Poland
Home market

Headquartered in Warsaw, our home market is also our largest. National coverage across major retail and independent boutiques.

Slovakia
Bratislava & beyond

Distribution across key Slovak cities through select boutique partners.

Slovenia
Ljubljana focus

Curated presence in Ljubljana and the Adriatic coast retailers.

Romania
Bucharest hub

A growing network with Bucharest as the central distribution point.

Bulgaria
Sofia presence

Selective wholesale and boutique partnerships across Bulgaria.

42°N — 12°E 56°N — 30°E Central & Eastern Europe 2026 Warsaw — HEADQUARTERS Bratislava Ljubljana Bucharest Sofia POLAND SLOVAKIA SLOVENIA ROMANIA BULGARIA N
— 05 / Partnership

For perfume houses.

Bringing a niche fragrance to Central and Eastern Europe requires more than logistics. It requires a partner who understands the market, the audience, and the culture of scent — and Niche Perfumes offers that, and a great deal more.

01

Market Entry

Full launch strategy, regulatory navigation, and positioning tailored to each market in the region.

02

Direct Retail

Direct introduction to a vetted network of partner boutiques across the region — the most considered perfumery shelves we work with.

03

Wholesale Reach

A vetted network of independent perfumeries who trust our curation and respect the brands we bring.

Become a partner
— 06 / Contact

Get in touch.

Headquarters

8, Chalubinskiego
00-613, Warsaw, Poland

General

hello@nichefumes.com

Phone

+39 392 6843400

Founders

Valeria Presler — CEO & Founder
presler@nichefumes.com

Oksana Svyryd — Co-Founder
svyryd@nichefumes.com

For Brands

partners@nichefumes.com

For Retailers

wholesale@nichefumes.com